Graphic Design

Experience

Over my freelance and in-house design career, I have designed for small businesses & non-profits, artists and event organizers. My design has advanced development efforts, conveyed statistics, promoted cultural events, popularized educational programs, and accompanied emerging artists.

Availability

I am currently seeking freelance projects & contract work. Sliding scale pricing is available on a need basis, at my discretion. Please contact me about your project using the contact form on my homepage. Serious inquiries only.

Approach

Every good design starts with a strong concept, and I consider concept development ability one of my biggest strengths. I usually begin projects with a healthy amount of research and develop several divergent concepts, which helps me create a design product that is informed, inspired, and relevant to the client’s target audience. My other strengths include the ability to create consistent campaigns across a variety of mediums, and the ability to work with a gamut of budgets.

Disclaimer

The final design product is often the result of extensive art direction, some good, and some – not so much. I have modified some of the portfolio samples from their published versions for clarity and consistency, and to bring them closer to my original vision. I will also be glad to present my concept books during a serious interview.

Featured

Client: Temple De Hirsch Sinai (in house)
Project Description: Flyer with lyrics to Bob Dylan’s “Shelter from the Storm,” performed by TDHS’s Rock Shabbat Band
Year: 2018
Media: print
Collateral: flyer 17×5.5″
Credits: lyrics – Bob Dylan, guitar photograph – Shutterstock
Skills & competencies: graphic design & layout, typography, color theory, in-house print production

Sing-along Flyer for Refugee Shabbat, Page 2

Sing-along Flyer for Refugee Shabbat, Page 1

Sing-along Flyer for Refugee Shabbat, Page 2

Sing-along Flyer for Refugee Shabbat, Page 2

Client: Temple De Hirsch Sinai (in house)
Project Description: Advertising campaign promoting 2018 Keller Lecture with Dr. Devin Naar
Year: 2018
Media: print, web
Collateral: poster 17×5.5″, rack card/mailer 4×9″, envelope 9×12″, web banner, Constant Contact banner, electronic signature, KUOW radio companion web ad 300x250px, Jewish in Seattle magazine ad 4.625×9.5″
Credits: icons – Flaticon, portion of printing & all mailing – Girlie Press
Skills & competencies: graphic design & layout, typography, vector image manipulation, color theory, in-house print production, prepress & print coordination, image adaptation & optimization for print, web & email

 

2018 Keller Lecture Poster

2018 Keller Lecture Poster

2018 Keller Lecture Rack Card, Front

2018 Keller Lecture Rack Card, Front

2018 Keller Lecture Magazine Ad

2018 Keller Lecture Magazine Ad

2018 Keller Lecture Web Banner

2018 Keller Lecture Web Banner

2018 Keller Lecture Constant Contact Banner

2018 Keller Lecture Constant Contact Banner

2018 Keller Lecture Radio Companion Ad

2018 Keller Lecture Radio Companion Ad

2018 Keller Lecture Electronic Signature

2018 Keller Lecture Electronic Signature

 

 

Design for the Arts

Client: Blue Cone Studios
Project description: Facebook banners for Blue Cone’s open studio at Capitol Hill Artwalk
Year: 2019
Media: web/social media
Collateral: Facebook banner
Competencies: graphic design & layout, original illustration, typography, selection & manipulation of raster stock image, file optimization for social media
Photo credit: Shutterstock (condensation image, hand image)

Lana Blinderman, 2019, Facebook banner for Erotica artwalk at Blue Cone Studios

Lana Blinderman, 2019, Facebook banner for March’19 artwalk at Blue Cone Studios

Client: Tara Champion Photography
Project description: postcard for Tara Champion’s documentary photography exhibition “We Call Ourself Yupiik ‘Real People'”
Year: 2016
Media: print
Collateral: postcard 4×6″
Competencies: graphic design & layout, photo editing, prepress
Photo credit: Tara Champion; see the entire photo essay on www.tarachampionphotography.com

Lana Blinderman, 2016, postcard (front) for Tara Champion’s photography exhibition

Lana Blinderman, 2016, postcard (back) for Tara Champion’s photography exhibition

Client: Seattle University Career Services
Project description: flyer advertising student & alumni photography show “A Student Perspective on the Influence of Culture” in the SU Career Center
Year: 2014
Media: print
Collateral: flyer 5.5×8.5″
Competencies: graphic design & layout, photo editing
Photo credits: Shelby Young, Lana Blinderman, Sheila Fisher

Lana Blinderman, 2014, flyer for SU Career Center Photography Show

Design for Music

Client: Temple De Hirsch Sinai (in house)
Project description: design for Simchat Torah holiday celebration featuring a Klezmer band
Year: 2015
Media: print, email
Collateral: poster 11×17″, electronic signature
Competencies: graphic design & layout, selection & manipulation of raster stock images, photo editing, typography, file optimization & adaptation for print & email, print production
Photo credits: 123RF

Lana Blinderman, 2015, TDHS Klezmer poster for Simchat Torah

 

Lana Blinderman, 2015, TDHS Klezmer electronic signature for Simchat Torah

Client: Temple De Hirsch Sinai (in house)
Project Description: Flyer with lyrics to The Avett Brothers’ “No Hard Feelings” to illustrate the Senior Rabbi’s High Holy Day sermon
Year: 2018
Media: print
Collateral: flyer 5.5×16.5″
Credits: The Avett Brothers – lyrics, Shutterstock – photograph
Skills & competencies: graphic design & layout, typography, stock photography selection & edit, illustration, print production

Lana Blinderman, 2018, flyer with The Avett Brothers Lyrics

Design for Adult Education

Client: Temple De Hirsch Sinai (in house)
Project description: a series of print & web pieces advertising adult education & engagement programs
Years: 2016-2019
Media: print, web
Collateral: booklet 5.5×8.5″, posters 11×11″, flyers 8.5x.8.5″, web/print/electronic display board banners, e-newsletter banners, electronic signatures
Competencies: graphic design & layout, selection & manipulation of raster & vector stock images, original photography & photo editing, typography, file optimization & adaptation for print & web, print & post-print production
Photo credits: Lana Blinderman, Shutterstock, 123RF, iStock, see the booklet for individual photo credits

Lana Blinderman, 2016-2019, TDHS Adult Education Poster Series

Lana Blinderman, 2016-2019, TDHS Adult Education Poster Series

Lana Blinderman, 2016-2019, TDHS Adult Education Poster Series

Lana Blinderman, 2016-2019, TDHS Adult Education Poster Series

Lana Blinderman, 2016-2019, TDHS Adult Education Poster Series

Lana Blinderman, 2016-2019, TDHS Adult Education Poster Series

Lana Blinderman, 2016-2019, TDHS Adult Education Poster Series

Lana Blinderman, 2016-2019, TDHS Adult Education Poster Series

Lana Blinderman, 2016-2019, TDHS Adult Education Poster Series

Design for Holidays & Events

Client: Temple De Hirsch Sinai (in house)
Project description: a series of print & web pieces advertising a series of creative Shabbat services
Years: 2015-2017
Media: print, web
Collateral: posters 11×17″, flyers 8.5x.5.5″, Facebook banners, handouts, activity sheets, web/print/electronic display board banners, e-newsletter banners, electronic signatures
Competencies: graphic design & layout, original vector illustration, selection & manipulation of stock photography, typography, file optimization & adaptation for print & web, print production
Credits: 123RF, Shutterstock, NASA

Lana Blinderman, 2015-2017, TDHS Creative Shabbat Series

Lana Blinderman, 2015-2017, TDHS Creative Shabbat Series

Lana Blinderman, 2015-2017, TDHS Creative Shabbat Series

Lana Blinderman, 2015-2017, TDHS Creative Shabbat Series

Client: Temple De Hirsch Sinai (in house)
Project description: print & web collateral for Chanukah service & celebration
Years: 2017-2018
Media: print, web
Collateral: poster 11×17″, flyer 8.5x.5.5″, Jewish in Seattle magazine ad 7×4.625″, 8.5×11″ service supplement cover, 8.5×5.5″ folded card, web/print/Facebook/electronic display board banner, e-newsletter banner, electronic signature
Competencies: graphic design & layout, selection & manipulation of vector & raster stock images, typography, file optimization & adaptation for print & web, print production
Credits: Shutterstock

Lana Blinderman, 2017-2018, poster for TDHS Chanukah celebration

 

 

 

 

Lana Blinderman, 2017-2018, flyer for TDHS Chanukah celebration

 

Lana Blinderman, 2017-2018, service supplement cover for TDHS Chanukah celebration

 

Lana Blinderman, 2017-2018, folded card (front) for TDHS Chanukah celebration

 

Lana Blinderman, 2017-2018, folded card (back) for TDHS Chanukah celebration

 

Lana Blinderman, 2017-2018, magazine ad for TDHS Chanukah celebration

 

Lana Blinderman, 2017-2018, web banner for TDHS Chanukah celebration

 

Lana Blinderman, 2017-2018, e-newsletter banner for TDHS Chanukah celebration

 

Lana Blinderman, 2017-2018, e-signature for TDHS Chanukah celebration

Design for Social Justice

Client: Temple De Hirsch Sinai (in house)
Project description: print & web collateral for interfaith Shabbat service celebrating the progressive legacy of Martin Luther King Jr., Rabbi Abraham Joshua Heschel & Mahatma Gandhi in the wake of the 2017 presidential inauguration
Years: 2016-2017
Media: print, web
Collateral: poster 11×17″, flyer 5.5×8.5″, web/print/electronic display board/Facebook banner, e-newsletter banner, e-signature
Competencies: graphic design & layout, original vector illustration, selection & edit of stock photography, typography, file optimization & adaptation for print & web, print production
Credits: paper textures – Design Cuts, photo of Gandhi – Fox Photos via Wikimedia Commons, photos of Heschel & King – US Library of Congress

Lana Blinderman, 2017, poster for Sabbath of Dreams

Lana Blinderman, 2017, web/print/Facebook/electronic display banner for Sabbath of Dreams

Lana Blinderman, 2017, e-newsletter banner for Sabbath of Dreams

Lana Blinderman, 2017, e-signature for Sabbath of Dreams

Client: Bridge Family Religion School at Temple De Hirsch Sinai (in house)
Project description: print & web collateral for an afterschool social action program
Years: 2015-2018
Media: print, web
Collateral: poster 11×17″, flyer 5.5×8.5″, web/print/electronic display board banner
Competencies: graphic design & layout, stock photography selection & edit, typography, file optimization & adaptation for print & web, print production

Lana Blinderman, 2018, poster for Bridge Family Religion School Operation Sandwich

Client: Temple De Hirsch Sinai (in house)
Project description: collateral for a project initiated by the Senior Rabbi during his High Holy Days sermon to engage congregants and others in civil discourse
Year: 2017
Media: print, web, social media
Collateral: flyer 6.25×14.75″, Facebook page banner & profile image
Competencies: graphic design & layout, selection & edit of stock vector images, typography, file optimization & adaptation for print & web, print production, social media marketing
Credits: coffee pot – Shutterstock, coffee stains – Abbie May, Design Cuts

Lana Blinderman, 2017, flyer (front) for 3Cs project

Lana Blinderman, 2017, flyer (back) for 3Cs project

Lana Blinderman, 2017, Facebook profile image for 3Cs project

Lana Blinderman, 2017, Facebook page banner for 3Cs project

Client: Temple De Hirsch Sinai (in house)
Project description: print & web collateral for a weekend of interfaith services in honor of Dr. Martin Luther King, Jr.
Year: 2019
Media: print, web
Collateral: poster 13×19″, flyer 5.5×8.5″, web/print/electronic display board/Facebook banner, e-newsletter banner, electronic signature
Competencies: graphic design & layout, original photography & vector illustration, photo editing, file optimization & adaptation for print & web, print production

Lana Blinderman, 2019, poster for interfaith services in honor of Martin Luther King Jr.

Lana Blinderman, 2019, flyer for interfaith services in honor of Martin Luther King Jr.

Lana Blinderman, 2019, web banner for interfaith services in honor of Martin Luther King Jr.

Lana Blinderman, 2019, e-newsletter banner for interfaith services in honor of Martin Luther King Jr.

Lana Blinderman, 2019, email signature for interfaith services in honor of Martin Luther King Jr.

Branding

Client: Endless Opportunities (in house at Temple De Hirsch Sinai)
Project description: branding for Endless Opportunities – a community-wide cultural enrichment program for older Jewish adults in Greater Seattle
Years: 2017-2018
Media: print, web
Collateral: logo, No.9 business envelope, No.9 donation insert, A2 announcement envelope, A2 return envelope, table sign
Competencies: branding design, brand application across different formats, original vector illustration, typography, file optimization & adaptation for print & web, print production

Lana Blinderman, 2017-2018, logo (grayscale) for Endless Opportunities

Lana Blinderman, 2017-2018, logo (reverse) for Endless Opportunities

Lana Blinderman, 2017-2018, logo (C-100 M-98 Y-1 K-1) for Endless Opportunities

Lana Blinderman, 2017-2018, No.9 return envelope for Endless Opportunities

Lana Blinderman, 2017-2018, NO.9 donation insert for Endless Opportunities

Lana Blinderman, 2017-2018, A2 announcement envelope for Endless Opportunities

Lana Blinderman, 2017-2018, A2 return envelope for Endless Opportunities

Lana Blinderman, 2017-2018, table sign for Endless Opportunities

Client: Temple De Hirsch Sinai (in house)
Project description: branding for Good Life – a baby boomer engagement initiative
Year: 2018
Media: print, web
Collateral: logo, flyer 5.5×8.5″, individual event web banner
Competencies: branding design, brand application across different formats, vector image manipulation, typography, file optimization & adaptation for print & web, print production

Lana Blinderman, 2018, logo for Good Life Baby Boomer initiative

Lana Blinderman, 2018, flyer (front) for Good Life Baby Boomer initiative

Lana Blinderman, 2018, flyer (back) for Good Life Baby Boomer initiative

Lana Blinderman, 2018, event web banner for Good Life Baby Boomer initiative

Design for Kids & Teens

Client: Early childhood education programs at Temple De Hirsch Sinai (in house)
Project description: print & web collateral for a series of themed parents nights out
Year: 2016
Media: print, web
Collateral: poster 11×17″, web/print/electronic display board banner, e-newsletter banner
Competencies: graphic design & layout, original vector illustration, typography, file optimization & adaptation for print & web, print production

Lana Blinderman, 2016, poster for Parents Night Out series

Lana Blinderman, 2016, web banner for Parents Night Out series

Lana Blinderman, 2016, electronic newsletter banner for Parents Night Out series

Client: Seattle Architecture Foundation
Project description: brochure & inserts for architectural education programs for kids & teens
Years: 2009-2011
Media: print, email
Collateral: half-fold brochure 8.125×9″ (flat size), brochure insert 4×9″
Competencies: graphic design & layout, photo selection & edit, prepress, file optimization for print & email
Credits: photography – Larry Gill Photography, Seattle Architecture Foundation

Lana Blinderman, 2009, brochure (front) for Seattle Architecture Foundation’s youth programs

Lana Blinderman, 2009, brochure (back) for Seattle Architecture Foundation’s youth programs

Lana Blinderman, 2011, brochure insert (front) for Seattle Architecture Foundation’s youth programs

Lana Blinderman, 2011, brochure insert (back) for Seattle Architecture Foundation’s youth programs

Client: Bridge Family Religion School at Temple De Hirsch Sinai (in house)
Project description: print & web save-the-date collateral for a Shabbaton (weekend away) at camp
Years: 2015-2018
Media: print, web, email
Collateral: poster 11×17″, flyer 5.5×8.5″, web/print/electronic display board banner
Competencies: graphic design & layout, original vector illustration, stock photography selection & edit, typography, file optimization & adaptation for print, web & email, print production

Lana Blinderman, 2015, postcard (front) for Bridge Family Religion School’s Shabbaton (weekend at camp)

Lana Blinderman, 2015, postcard (back) for Bridge Family Religion School’s Shabbaton (weekend at camp)

Lana Blinderman, 2016, postcard (front) for Bridge Family Religion School’s Shabbaton (weekend at camp)

Lana Blinderman, 2016, postcard (back) for Bridge Family Religion School’s Shabbaton (weekend at camp)

Lana Blinderman, 2016, poster for Bridge Family Religion School’s Shabbaton (weekend at camp)

Design for Small Business

Client: Massaggio Galore
Project description: business card & show signage for a massage therapist
Years: 2016-2019
Media: print
Collateral: business card 3.5×2″, show banner 17×5.5″, show sign 8.5×11″
Competencies: graphic design & layout, typography, print production
Learn more about Massaggio Galore’s massage therapy offerings at www.massaggiogalore.com.

Lana Blinderman, 2016-2019, business card (front) for Massaggio Galore

Lana Blinderman, 2016-2019, business card (back) for Massaggio Galore

Lana Blinderman, 2016-2019, show table banner for Massaggio Galore

Lana Blinderman, 2016-2019, show sign for Massaggio Galore

Design for Tourism

Client: Seattle Architecture Foundation
Project description: Seattle Gay News newspaper ad for Gay Pioneer Square walking tour
Year: 2009
Media: print
Collateral: ad 4.875×7.75″
Competencies: graphic design & layout, original photography, photo editing, file optimization for newsprint

Lana Blinderman, 2009, newspaper ad for Seattle Architecture Foundation’s Gay Pioneer Square tour

Client: Seattle Architecture Foundation
Project description: collateral for architectural tours of Seattle
Years: 2009-2012
Media: print, web
Collateral: tri-fold brochure 8.5×11″ (flat size), rack card 3.75×9″, insert 3.875×9″
Competencies: graphic design & layout, photo selection & edit, prepress, print quote solicitation, print coordination incl. press checks, file optimization for print & web
Credits: photography – Larry Gill Photography, Museum of History & Industry, Seattle Architecture Foundation

Lana Blinderman, 2008, brochure (front) for Seattle Architecture Foundation’s tours

Lana Blinderman, 2008, brochure (back) for Seattle Architecture Foundation’s tours

Lana Blinderman, 2008, insert (front) for Seattle Architecture Foundation’s tours

Lana Blinderman, 2008, insert (back) for Seattle Architecture Foundation’s tours

Lana Blinderman, 2012, rack card (front) for Seattle Architecture Foundation’s tours

Lana Blinderman, 2012, rack card (back) for Seattle Architecture Foundation’s tours

 

Client: Seattle Architecture Foundation
Project description: ticket for an architectural tour of craftsman bungalows in Seattle’s Ravenna neighborhood
Year: 2008
Media: print
Collateral: ticket 3.25×4.5″
Competencies: graphic design & layout, original photography, photo editing

Lana Blinderman, 2008, ticket for Seattle Architecture Foundation’s Ravenna Bungalows tour

Publication Design

Client: Temple De Hirsch Sinai (in house)
Project description: quarterly magazine/newsletter, mailed to approximately 1,300 member households. Produced completely in house.
Years: 2015-2019
Media: print, web
Collateral: full-color, 26-44 page, staple-bound magazine
Competencies: publication & cover design, graphic design & layout, typography, original photography & illustration (in some issues), photo editing, prepress, print production, VDP (Variable Data Printing) & bulk mail regulations, sorting mail using Quadient software, bundling mail for dispatch to USPS bulk mail center, coordination & oversight of mail dispatch, file optimization for web display
Credits: all third-party credits are noted in the mastheads