Deadhead Shabbos

Advertising Collateral for a Jerry Garcia Shabbat

Client: Temple De Hirsch Sinai (in house)
Project Description: advertising collateral promoting a summer outdoor Shabbat service dedicated to the 20th anniversary (yahrzeit) of Jerry Garcia’s death & the 50th anniversary of the Grateful Dead
Year: 2015
Media: print, web
Collateral: poster 11×17″, flyer/mailer 5.5×8.5″, e-signature, half-fold service supplement 5.5×8.5″
Skills & competencies: original photography, vector illustration, photo editing/effects, graphic design & layout, typography, in-house print production, VDP & bulk mail processing, image adaptation & optimization for print, web & email
Thoughts: This was the first time I ventured into psychedelic-style illustrations. I applied a filter to the photograph of the location where the event was taking place. For the sun and moon, I greatly expanded on the base images from Shutterstock to bring them up to the style.